The name “Ginzan” means “silver mine,” reflecting the onsen town’s historical connection the silver mines located in the nearby mountains. As mining in the area began to decline in the 17^th century, Ginzan Onsen flourished as a health resort, a place where guests would stay for many weeks at a time to cure any aches and pains. The popularity of Ginzan Onsen saw a resurgence after it was featured on the popular TV drama, “Oshin.”

Today, Ginzan remains a beautifully preserved onsen town; the absence of modern architecture (you won’t find a 7-Eleven, or a Starbucks around here) allows visitors to slip back in time as they stroll along snow-capped bridges. Cars must be parked outside the town, further adding to the historical atmosphere of the place. In the evenings, soft light from the ryokans along the riverbank paints the town in romantic colors that seem to be taken straight from a period drama.

Visitors to Ginzan Onsen have a choice at staying at one of the cozy ryokans in the town or one of the larger hotels that lie just outside it. Visitors hoping to stay within the town should plan well in advance though, especially if they’re arriving in the winter, as the popular ryokans at Ginzan are often booked up months in advance.